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OneWorld / MTV AIDS Competition Winner

Ugandan Minister for Health hands over OneWorld/MTV Award and launches AIDS-awareness CD

Kampala: 15 January 2004
Joseph Beyanga, the winner of the first OneWorld/MTV Staying Alive audio competition, received his award today from the Ugandan minister of state for health, the Honourable Mike Mukula.

While handing over the award, the minister praised Joseph for the initiative, and effort he put into creating a winning global public service announcement. Speaking at the ceremony, the minister reminded Ugandans that, even with a drop from 30% HIV prevalence to 6% prevalence, AIDS is still an epidemic in the country. He cautioned that not until the prevalence drops to below 3% would the disease be in check.

The OneWorld / MTV World staying alive competition enabled young people from around the world to produce and submit original audio or video public service announcements (PSAs) that convey the messages of MTV's award winning HIV/AIDS awareness campaign, Staying Alive.

Six Ugandan producers participated in the global competition, and a CD featuring their public service announcements was launched at the award ceremony.

Launching the CD, dubbed the OneWorld/MTV Staying Alive Uganda Edition, the minister urged local radio stations to use it in their ongoing AIDS awareness campaigns. Editors and representatives from local stations were each handed a copy of this compact disc by the minister. At least thirty local stations are will receive the CD from OneWorld.

In his acceptance speech, Joseph said that winning the Oneworld/MTV award has been an eye opener to him. He said to the broadcasters, “we shouldn’t think of AIDS only on World AIDS Day. We should think of it everyday, and raise awareness about it everyday.”

Joseph’s entry, called “Discrimination is Discrimination” was inspired by the realisation that “the discrimination that HIV/AIDS victims suffer in society often comes from the so-called ‘elite’ and ‘informed’”. His message is that discrimination is discrimination, no matter what the issue. The judges admired the positive message behind the PSA, and the high production values.

To listen to Joseph’s winning entry, go to:
aidsradio.oneworld.net/section/aidsradio/stayingalive/winner

Further information

Paul Kavuma Nkwanga, OneWorld Radio AIDS Network Editor
email: paul.kavuma@oneworld.net

Notes

Staying Alive is a multimedia global HIV/AIDS awareness and prevention campaign that challenges stigma and discrimination associated with HIV/AIDS as well as empowering young people to protect themselves from infection. The campaign consists of documentaries, public service announcements, youth forums and web content. Staying Alive provides all its television programming rights-free and at no cost to 3rd party broadcasters globally.
OneWorld AIDS Radio is an internet portal for individuals and organisations committed to broadcasting, producing or interested in using radio, programmes on HIV/AIDS issues. It offers an exchange of audio, as well as news, features, events and training information.

OneWorld is the fastest growing online civil society network of over 1,500 non-profit partners working on social justice issues. It is best known for its award winning multi-lingual portal www.oneworld.net, with 2 million pages of text, images, audio and video in 7 major languages highlighting the stories of OneWorld's global network. OneWorld Radio is a unique online platform launched in 2002. It enables individuals, radio producers and community stations to exchange programmes and share information on development issues and campaigns globally.

The Staying Alive campaign is a partnership between MTV, Family Health International, Kaiser Family Foundation, UNAIDS and the World Bank. The campaign launched in 1998 with an Emmy winning documentary. In 2002 the MTV Presents Levis'® Jeans Staying Alive Concert in Association with YouthAIDS won the 'Special Jury Positively Outstanding Programme' Award at the 2nd Annual Cable Positive POP (Positively Outstanding Programming) Awards. In 2002 alone Staying Alive campaign programming was distributed to 64% of all TV households worldwide including 90% of the top 50 HIV/AIDS impacted countries.

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon and TMF (The Music Factory) seen in more than 385.4 million households in 166 countries and 18 languages via 97 locally programmed and operated TV channels and 43 Web sites. The company's diverse holdings also include interests in television syndication, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).