OneWorld launches online TV on global issues
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PRESS RELEASE
For immediate release 22 April 2002 OneWorld launches online TV on global issues OneWorld,(www.oneworld.net) , the online human rights and sustainable development network, today launched an interactive video website tackling global issues. OneWorld TV (www.oneworld.net/tv) goes live with video contributors including Save the Children, UNICEF, Oxfam, and Amnesty International as well as individual film-makers from around the world. OneWorld TV has been developed in the belief that video on the Internet represents a powerful and largely unrealised tool to bring human rights and sustainable development concerns to a wider audience. Peter Armstrong, Director of OneWorld International, said: "Documentary films and video that bring to life the first-hand stories of people in developing countries are made all the time by independent film-makers, NGOs and some public service broadcasters. Yet where can such programming be seen? The Internet represents, for the first time, a way to broadcast to the global community about the issues that matter most to them. OneWorld TV is a unique place for voices from developing countries to articulate their own stories, agendas and perspectives to audiences that they would not otherwise reach." OneWorld TV moves beyond simple webcasting to deliver video content that is more oriented to the web and more effective in communicating for social change. A departure from traditional TV programmes, OneWorld TV is based on an 'open documentary' concept. Stories are created by linking 60-second clips in storyline sequences. The viewer can navigate through the clips, choosing which storylines to follow in an interactive exploration of global issues. People can also upload their own clips on OneWorld TV thereby adding different perspectives and new material. By providing an interactive forum for stories to unfold, a collaborative space will evolve addressing human rights and sustainable development subjects more powerfully than any single filmmaker or organisation could manage. The stories cluster around core themes with the first open documentaries including Israeli and Palestinian video diaries, climate change, AIDS, and globalisation and development debates. OneWorld TV aims to challenge stereotypes, nurture debate and offer a compelling alternative to mainstream media broadcasting - a space for video dialogues, diverse opinions, personal testimonies or immediate raw evidence to be explored and exchanged. OneWorld TV is set to attract a global community of video activists, campaigners, educators, students and journalists as well as ordinary people wanting to view or contribute to the stories behind the news headlines - a web video community both producing and watching the stories. Research shows that people in the West gain their view of the world primarily from television. Yet the amount of factual programmes on the lives and issues affecting people in developing countries is decreasing as mainstream TV becomes more commercial and entertainment based. OneWorld TV also aims to help redress this growing trend providing a forum to increase international understanding and informed action on world poverty, human rights and the environment. - ends - For media enquiries and to arrange interviews with the team behind OneWorld TV contact Glen Tarman, OneWorld publicity manager Tel +44 (0)20 7735 4541 Email media@oneworld.net Notes: 1. OneWorld is a non-profit network that aims to harness the democratic potential of the Internet to promote sustainable development and human rights. Its website, www.oneworld.net, is the world's leading portal on social justice and a gateway to over 1000 partner non-government organisations (NGOs) worldwide. 2. Individuals and organisations who would like to contribute video stories or become a member of the OneWorld TV community, should contact Jo Hill, OneWorld Multimedia Producer, Email tv@oneworld.net, Tel +44 (0)20 7091 4545. |
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