OneWorld Radio to link up with MTV for World AIDS Day 2002
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PRESS RELEASE
For immediate release 25 November 2002 OneWorld Radio to link up with MTV for World AIDS Day 2002 OneWorld Radio (www.oneworld.net/radio) is to offer radio stations around the world the opportunity to broadcast HIV/AIDS awareness programming from the MTV Staying Alive campaign (www.staying-alive.org). On 1 December 2002, World Aids Day, MTV channels will air a special show featuring some of the most diverse and exciting acts in the music scene in concert from Capetown, South Africa and Seattle, USA. Grammy-winning Alicia Keys, Sean 'P. Diddy' Combs and hip hop star Missy Elliott are among the artists performing and supporting the effort to unite young people across the globe and actively engage them in the fight against HIV/AIDS. OneWorld Radio is dedicated to fighting HIV/AIDS using radio - the most important source of information about HIV/AIDS for people in developing countries. The network uses an online audio database for the free exchange of programmes between radio stations and civil society organizations across the globe. MTV is making their Staying Alive material available for OneWorld Radio member stations in over 40 countries. The content includes 11 live songs, public service announcements and editorial packages of prominent individuals and artists talking about issues around HIV/AIDS, such as Nelson Mandela speaking on the need to fight discrimination about HIV/AIDS. "OneWorld Radio is an innovative use of the Internet to support radio stations across the world communicate the most important social issues," says Georgia Franklin, Vice President for Public Affairs, MTV Networks International. "MTV is pleased to join forces with OneWorld Radio to ensure that the Staying Alive campaign will reach those most affected by HIV/AIDS." "This agreement with MTV enables us to provide radio stations in our network with HIV/AIDS awareness programming in a music format that has mass appeal," says Jackie Davies, OneWorld Radio Manager. "Media across the world have a major role in raising awareness of HIV/AIDS. MTV has shown a lead by empowering their audiences to protect themselves. Other media companies must follow if we are ever to defeat AIDS." Radio stations will be able to download the audio from the OneWorld Radio website and broadcast the programming rights free within a 30-day period starting World AIDS Day. - ends - For media enquiries contact Glen Tarman, OneWorld Publicity Manager, tel: +44 (0)20 7091 4541 email: media@oneworld.net For radio station enquiries about broadcasting the MTV special through OneWorld Radio contact Jenny Eschweiler, OneWorld Radio Editor, Tel +44 (0)20 7091 4543 email radio@oneworld.net Notes to editors: 1. OneWorld is a non-profit network that aims to harness the democratic potential of the Internet for human rights, sustainable development and an end to world poverty. OneWorld brings together a partner community of over 1250 organizations at www.oneworld.net. 2. OneWorld Radio Aids Network (www.oneworld.net/radio/aids), is a themed network of OneWorld Radio (www.oneworld.net/radio), an online community of radio stations and NGOs sharing programmes and ideas on sustainable development and human rights. OneWorld Radio Aids Network is also part of the OneWorld portal on issues related to HIV/AIDS, AIDSchannel.org (www.aidschannel.org) 3. Staying Alive (www.staying-alive.org) is a multi-tiered campaign to promote awareness about and prevention of HIV/AIDS in the international youth community and is a partnership between MTV Networks International, YouthNet spearheaded by Family Health International, and the Kaiser Family Foundation. |
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